Intelligent Data-Driven Performance, Streamed.
Gain the competitive edge with Motorsport Intelligence. Our integrated ecosystem delivers advanced telemetry, video, and analysis tools, all connected via the MI Cloud for instant access to your data on any device.
We also offer bespoke motorsport design, fitment, repair, software and hardware development services tailored to your specific needs.
Discover the MI zero Explore ServicesFeatured Product: MI zero

The Future of Race Data & Streaming
Introducing the MI zero: Our upcoming cloud-connected telemetry dashboard and video streaming system. Get real-time data, stunning video overlays, and direct streaming to social media. Compatible with a wide range of ECUs.
Coming soon - seeking beta testers mid 2025.
Learn MoreThe MI zero Ecosystem
At the heart of our advanced products lies the MI zero Ecosystem, featuring powerful MI Data Logging and seamless MI Cloud Sync. This enables instant access to live and recorded vehicle data from anywhere via your mobile phone or laptop, empowering drivers and engineers with critical insights.
Our Expertise
Leveraging extensive experience in grassroots motorsport to national and international events - including tarmac rally, gravel rally, endurance and sprint racing series - we (and our trusted partners) offer a complete range of digital products and services.
Proven in Competition
Our roots are firmly planted in the demanding world of motorsport at all levels; we have been developing the MI series for over 10 years. Based in South Australia, we're proud to support the local and international racing community.